Press release is a written official statement about a particular matter forwarded by its promoters to the media for coverage.
You should be efficient in formatting a press realease. As you know that AP Style is the best formatting guide to format a press release. So, it is better to choose this particular style for making your press release efficient and productive.
What AP Style Suggests?
The first and foremost point is to ask yourself that the information you got has value in it or not, or is it productive or not?
Now, follow the following steps to learn how to format a press release.
1. If you want your press release to be published immediately, you can write “FOR IMMEDIATE RELEASE” in bold letters at the top left-hand side.
2. After this, you need to write your headline. You should capitalize the first letter of each major word that does not include conjunctions or articles. Your headline should be of one phrase or sentence. After headline, you can write a sub-headline but that is optional. Your sub-headline can be longer than your headline. You just have to expand your headline in your sub-headline.
3. After headline and sub-headline, you should write your city and state, along with the date. For example, ‘Miami, Fla. Sunday, Feb. 5, 2017′.
4. The next step is to write out your text that should not be a story. Remember that you are providing an authentic information to the editor or journalist. So, you have to be very specific while writing your text.
• Your press release should not be more than 400-500 words.
• You should cover the 5 W’s (i.e. Who, What, Why, Where, and When) and it should be your first paragraph. Write all important details.
• Always write in third person. Use of ‘I’, ‘me’ or ‘you’ is unacceptable.
5. After that, you should provide your company’s contact information such as your name, email address, contact number, address. This information will help them to contact you if they want to ask any further questions.
6. At the bottom, you should mention the word ‘END’ that will ensure the reader the end of your press release.
Note: Always use Times New Roman as font face for your press release.
For more information, read our AP Style Numbers and AP Style Titles.